About
Positive street signs and mindful messages characterize the work of multidisciplinary artist Scott Froschauer. Froschauer utilizes a practice called "cultural jamming," which appropriates familiar elements from urban environments to make a social critique. His work plays with the expectation of the everyday street sign, forcing the viewer to pause and read his work. Froschauer's turning of traditional street signs into affirming messages of positivity and hope creates a unique form of art that invites an infectious optimism.
• One-of-a-kind original sculptural urban installation artwork created with steel and DOT street signs measuring 12 inches high by 12 inches wide
• Fabricated to Department of Transportation specifications
• Comes with wall hanging brackets
Froschauer’s work is first and foremost experiential, focusing on pieces that are not easily captured through photography and digital distribution. He believes that our culture considers connection with oneself to be a revolutionary act. He attempts to create work that counteracts the constant tides of alienation, judgment, and addiction which our culture uses to avoid uncomfortable mental and emotional spaces. His primary focus is on exploring new spaces and techniques for communication.
His background consists of structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming, and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, and Venture Capital.
Froschauer’s works have been featured at Burning Man since 2004 and have also been sponsored for a variety of public and institutional projects; including “The Art of Burning Man” at the Hermitage Museum in Virginia and The Glendale Library, Arts and Culture Department “Words on the Street” art project, where he installed 20 of his signs throughout parks and public spaces. Through the subversion of signs and languages, Froschauer transforms negative rhetoric into alternative messages of positivity, connectivity, and playfulness.
• Certificate of authenticity is included
• Convenient local Los Angeles area delivery
• Affordable U.S. and international shipping available
