Metal, DOT Specification Street Sign, Vinyl, Steel
12 x 12 in31 x 31 cm
Artspace Warehouse (Los Angeles)
Positive street signs and mindful messages characterize the work of multidisciplinary artist Scott Froschauer. Froschauer utilizes a practice called "cultural jamming," which appropriates familiar elements from urban environments to make a social critique. His work plays with our expectation of the everyday street sign, forcing us to actually stop, read his work, and hopefully go through the day on a more mindful note. Froschauer’s work is first and foremost experiential, focusing on objects and ideas that are not easily captured through photography and digital distribution. He believes that our culture considers being connected to oneself to be a revolutionary act. He attempts to create work that might expose and counteract the constant tides of alienation, judgment, and addiction which our culture uses to avoid uncomfortable mental and emotional spaces. His primary focus is on exploring new spaces and techniques for communication.This 12-inch by 12-inch sculptural urban installation work is created with steel and DOT street signs. Turning traditional street signs into affirming messages of positivity and hope, Froschauer's work invites an infectious optimism. Affordable Continental and International shipping options available. This artwork comes with a certificate of authenticity issued by the gallery.Scott Froschauer is an experimental artist who lives in sunny Los Angeles, and he likes it there. His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming, and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting, and Breathing. Froschauer’s works have been featured at Burning Man since 2004 and have also been sponsored for a variety of public and institutional projects; including “The Art of Burning Man” at the Hermitage Museum in Virginia and The Glendale Library Arts and Culture Department “Words on the Street” art project, where he installed 20 of his signs throughout parks and public spaces. Through the subversions of signs and languages, Froschauer transforms negative rhetoric into alternative messages of positivity, connectivity, and playfulness.
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Scott Froschauer is a contemporary sculptor, fabricator, and multi-media artist. He received a BA in Theoretical Linguistics from Syracuse University, which undoubtedly influences his use of positive messages and language in his work. Froschauer utilizes a practice called “culture jamming,” which uses familiar elements from the urban environment to make a social critique.
His works have been featured at Burning Man since 2004 and have also been sponsored for a variety of public and institutional projects; including “The Art of Burning Man” at the Hermitage Museum in Virginia and The Glendale Library, Arts and Culture Department “Words on the Street” art project, where he installed 20 of his signs throughout parks and public spaces. Through the subversion of signs and languages, Froschauer transforms negative rhetoric into alternative messages of positivity, connectivity and playfulness.
When talking about his art, Froschauer says, “The main visual language in street signs is traditionally negative, my artwork is about imagining how to give reassuring language in the place of negative language.”
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