Metal, DOT Specification Street Sign, Vinyl, Steel
12 x 18 in31 x 46 cm
Artspace Warehouse (Los Angeles)
Positive street signs and mindful messages characterize the work of multidisciplinary artist Scott Froschauer. Froschauer utilizes a practice called "cultural jamming," which appropriates familiar elements from urban environments to make a social critique. His work plays with the expectation of the everyday street sign, forcing the viewer to pause and read his work. Froschauer's turning of traditional street signs into affirming messages of positivity and hope creates a unique form of art that invites an infectious optimism.This 12-inch tall by 18-inch sculptural urban installation work is created with steel and DOT street signs. It is fabricated to the Department of Transportation Specification and comes with wall hanging brackets. Convenient local Los Angeles delivery. Affordable U.S. and international shipping are available. A certificate of authenticity issued by the gallery is included.Froschauer’s work is first and foremost experiential, focusing on pieces that are not easily captured through photography and digital distribution. He believes that our culture considers connection with oneself to be a revolutionary act. He attempts to create work that counteracts the constant tides of alienation, judgment, and addiction which our culture uses to avoid uncomfortable mental and emotional spaces. His primary focus is on exploring new spaces and techniques for communication.His background consists of structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming, and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, and Venture Capital.Froschauer’s works have been featured at Burning Man since 2004 and have also been sponsored for a variety of public and institutional projects; including “The Art of Burning Man” at the Hermitage Museum in Virginia and The Glendale Library, Arts and Culture Department “Words on the Street” art project, where he installed 20 of his signs throughout parks and public spaces. Through the subversion of signs and languages, Froschauer transforms negative rhetoric into alternative messages of positivity, connectivity, and playfulness.
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Scott Froschauer is a contemporary sculptor, fabricator, and multi-media artist. He received a BA in Theoretical Linguistics from Syracuse University, which undoubtedly influences his use of positive messages and language in his work. Froschauer utilizes a practice called “culture jamming,” which uses familiar elements from the urban environment to make a social critique.
His works have been featured at Burning Man since 2004 and have also been sponsored for a variety of public and institutional projects; including “The Art of Burning Man” at the Hermitage Museum in Virginia and The Glendale Library, Arts and Culture Department “Words on the Street” art project, where he installed 20 of his signs throughout parks and public spaces. Through the subversion of signs and languages, Froschauer transforms negative rhetoric into alternative messages of positivity, connectivity and playfulness.
When talking about his art, Froschauer says, “The main visual language in street signs is traditionally negative, my artwork is about imagining how to give reassuring language in the place of negative language.”
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