.our-concept {
    --concept-pink: #ef4c8f;
    background: #fff;
    color: #353535;
    font-size: 16px;
    line-height: 1.7;
}

.our-concept .concept-container {
    width: min(1180px, calc(100% - 36px));
    margin: 0 auto;
}

.our-concept h1,
.our-concept h2,
.our-concept h3 {
    color: #262626;
    line-height: 1.3;
    letter-spacing: 0;
}

.our-concept h1 {
    margin: 18px 0 22px;
    font-size: 36px;
    text-align: left;
}

.our-concept h2 {
    margin: 12px 0 20px;
    font-size: 20px;
}

.our-concept h3 {
    margin: 4px 0 14px;
    font-size: 18px;
    font-weight: 700;
}

.our-concept p {
    margin: 0 0 18px;
}

.our-concept .concept-kicker,
.our-concept .concept-label {
    color: #a90a4c;
    font-size: 12px;
    line-height: 1.5;
    font-weight: 700;
    letter-spacing: .12em;
    text-transform: uppercase;
}

.our-concept .concept-hero {
    padding-top: 56px;
    padding-bottom: 40px;
}

.our-concept .concept-hero::before {
    content: "";
    display: block;
    width: 64px;
    height: 5px;
    margin-bottom: 26px;
    background: var(--concept-pink);
}

.our-concept .concept-hero-bottom {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    gap: 32px;
}

.our-concept .concept-lead {
    max-width: 740px;
    font-size: 18px;
    line-height: 1.6;
}

.our-concept .concept-meta {
    flex-shrink: 0;
    text-align: right;
    font-size: 13px;
}

.our-concept .concept-photo {
    position: relative;
    min-width: 0;
    height: 380px;
    overflow: hidden;
    background: #f4f4f4;
}

.our-concept .concept-photo picture,
.our-concept .concept-photo > .ie-wrap {
    display: block !important;
    width: 100%;
    height: 100%;
}

.our-concept .concept-photo img {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center;
}

.our-concept .concept-hero-image {
    height: clamp(280px, 34vw, 440px);
    border-top: 5px solid var(--concept-pink);
    border-bottom: 5px solid var(--concept-pink);
}

.our-concept .concept-section {
    padding: 60px 0;
}

.our-concept .concept-eyebrowline {
    display: flex;
    align-items: center;
    gap: 20px;
    margin: 0;
}

.our-concept .concept-eyebrowline::after {
    content: "";
    height: 2px;
    flex: 1;
    background: var(--concept-pink);
}

.our-concept .concept-statement {
    max-width: 1000px;
    margin: 28px 0;
    padding-left: 24px;
    border-left: 5px solid var(--concept-pink);
    color: #262626;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.5;
}

.our-concept .concept-bodycopy {
    max-width: 660px;
    color: #555;
}

.our-concept .concept-grid,
.our-concept .concept-steps {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 28px;
    margin-top: 36px;
}

.our-concept .concept-grid article,
.our-concept .concept-steps > div {
    padding-top: 20px;
    border-top: 3px solid var(--concept-pink);
}

.our-concept .concept-grid p,
.our-concept .concept-steps p {
    margin-bottom: 0;
    color: #555;
    font-size: 16px;
}

.our-concept .concept-split {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    align-items: center;
    gap: 56px;
}

.our-concept .concept-thin {
    border: 0;
    border-top: 1px solid #e5e5e5;
    margin: 0;
}

.our-concept .concept-section + .concept-section {
    border-top: 1px solid #e5e5e5;
}

.our-concept .concept-tagline {
    max-width: 740px;
    text-align: center;
}

.our-concept .concept-tagline .concept-bodycopy {
    margin: 0 auto;
}

.our-concept .concept-section a {
    color: #a90a4c;
    text-decoration: underline;
}

.our-concept .concept-section a:hover {
    color: #262626;
}

.our-concept .concept-cta {
    padding: 36px 18px;
    background: var(--concept-pink);
    color: #fff;
    text-align: center;
}

.our-concept .concept-cta .concept-kicker,
.our-concept .concept-cta h2,
.our-concept .concept-cta p {
    color: #fff;
}

.our-concept .concept-cta h2 {
    margin: 10px auto 14px;
    font-size: 30px;
}

.our-concept .concept-cta p {
    max-width: 660px;
    margin: 0 auto 22px;
}

.our-concept .concept-actions {
    display: flex;
    justify-content: center;
    flex-wrap: wrap;
    gap: 12px;
}

.our-concept .concept-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 44px;
    padding: 10px 22px;
    border: 0;
    background: #fff;
    color: #262626;
    font-size: 12px;
    font-weight: 700;
    letter-spacing: .08em;
    text-decoration: none;
    text-transform: uppercase;
}

.our-concept .concept-button:hover {
    color: #a90a4c;
}

.our-concept a:focus-visible {
    outline: 2px solid #262626;
    outline-offset: 4px;
}

@media (max-width: 991px) {
    .our-concept h1 {
        font-size: 32px;
    }

    .our-concept .concept-split {
        gap: 32px;
    }
}

@media (max-width: 767px) {
    .our-concept h1 {
        font-size: 26px;
    }

    .our-concept .concept-hero {
        padding-top: 36px;
        padding-bottom: 28px;
    }

    .our-concept .concept-hero-bottom {
        display: block;
    }

    .our-concept .concept-meta {
        margin-bottom: 0;
        text-align: left;
    }

    .our-concept .concept-section {
        padding: 40px 0;
    }

    .our-concept .concept-statement {
        padding-left: 18px;
        font-size: 20px;
    }

    .our-concept .concept-split,
    .our-concept .concept-grid,
    .our-concept .concept-steps {
        grid-template-columns: minmax(0, 1fr);
    }

    .our-concept .concept-photo {
        height: 300px;
    }

    .our-concept .concept-split > .concept-photo {
        grid-row: 2;
        width: calc(100% + 36px);
        margin-inline: -18px;
    }

    .our-concept .concept-hero-image {
        width: 100%;
    }

    .our-concept .concept-cta {
        padding: 30px 18px;
    }

    .our-concept .concept-cta h2 {
        font-size: 20px;
    }
}

@media (max-width: 420px) {
    .our-concept .concept-actions {
        flex-direction: column;
        align-items: stretch;
    }
}